2011 Video Conferencing Straw Poll
Video conferencing is quickly becoming a necessity for day-to-day business operations: at a moment's notice, businesses have the same benefits of an in-person meeting without any of the associated planning or travel costs. For IT managers, the key to leveraging this collaborative technology is to justify the investment to senior management.
CDW's Video Conferencing Straw Poll surveyed 631 IT managers at businesses to understand video conferencing adoption, examine key drivers and identify implementation challenges.
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- Businesses report that the significant benefits of video conferencing – from reducing operating costs to increased contact with customers – are driving implementation
- While most businesses use more traditional video conferencing platforms now, nearly half plan to pursue immersive telepresence in the next two years
- The top barrier to video conferencing implementation is the inability to justify the investment
The Future is in Telepresence
While 70 percent of businesses use peer-to-peer video conferencing and nearly 60 percent use multisite meeting rooms, many are exploring immersive telepresence. Immersive telepresence, which simulates an in-person meeting with life size images in high definition is shaping up to be the future of video conferencing.
The ROI Disconnect
While IT professionals note that justifying the investment is the biggest barrier to implementing video conferencing, only a little more than half of the businesses that have implemented the technology also track the return on investment (ROI).
Recommendations
CDW hired O'Keeffe & Company to survey IT professionals from medium and large businesses of 100 or more employees and small businesses of 99 or fewer employees in November and December 2010.
