Upwind in the Storm:
CDW Report on Small Business Resilience

The CDW Report on Small Business Resilience examines management and information technology (IT) infrastructure factors that contribute to business resilience against the backdrop of the current recession. It also examines the steps small businesses are taking to lessen the economic downturn’s impact, including staff reductions, saving money during good times, adjusting marketing investments and cutting expenses quickly.

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Key Findings
Impact of the Recession
Most common measures:

61%   Reduced operating expenses (other than cuts in staff, salary or benefits)

35%   Reduced marketing spending

30%   Cut staff

22%   Cut capital spending other than information technology

20%   Reduced staff benefits/compensation without layoffs

14%   Invested in new technology systems to increase efficiency

12%   Cut information technology (IT) spending

11%   Reduced new product or service development efforts


Vulnerability: Loss of Leadership


62%
of small businesses do not have a knowledge management strategy or are unsure if they have one

Vulnerability: Financial Planning

Vulnerability: Critical Data

Calls to Action
Methodology
CDW hired O’Keeffe & Company to conduct an online survey small business owners and senior managers in July 2009. The total sample size equates to a margin of error of ±3.9% at a 95% confidence level.

Organization Size: Years in Business:
Media Inquiries
Kelly Caraher
CDW-G Public Relations
847-968-0729
kellyc@cdw.com