Please direct your media and public relations inquiries to: mediarelations@cdw.com 800-800-4CDW Industry Veteran to Lead Proactive Marketing Vernon Hills, Illinois, February 19, 1998 -- CDW Computer Centers. Inc. (Nasdaq: CDWC) today announced it has hired Joe Kremer as Vice President of Marketing, a new position that will oversee CDW's proactive marketing activites aimed at continuing the company's rapid pace of growth. An industry veteran, Kremer previously held a number of successful sales/marketing oriented positions during his twelve years at IBM. In his most recent capacity as IBM's Manager, U.S. Channel Marketing Programs, Kremer developed channel marketing programs that significantly expanded IBM's sales of personal computers. Before that, Kremer developed IBM's mail order business into the company's fastest-growing channel. In addition to his channel expertise, Kremer over achieved quota in every sales position he filled at IBM. Kremer began his career at IBM as a financial cost analyst. He has an M.B.A. degree in finance from the University of Scranton and an B.S. degree in accounting from the Virginia Polytechnic Institute and State University. "Joe's strong leadership skills in sales/marketing positions fit well with CDW's strategic marketing focus. We've always been a leader in catalog marketing, and now we want to refine our overall marketing strategy to position the image of the CDW name and accelerate our efforts in targeted marketing," said Gregory Zeman, President. "Joe's a welcome addition who brings additional depth and industry knowledge to our management team." As CDW's Vice President of Marketing, Kremer will oversee CDW's existing catalog production and circulation, database management, vendor cooperative advertising programs, direct mail, advertising and work to implement a variety of new marketing programs designed to promote CDW's growth. About CDW CDW Computer Centers, Inc. is a leading direct marketer of brand name microcomputer products to business, government, educational, institutional and home office users throughout the United States. CDW's full-service product line includes hardware and peripherals, software, networking products and accessories, most of which use, or are compatible with, Microsoft Windows 95/Windows/Windows NT/MS-DOS operating platforms. In addition to sales expertise, CDW's highly trained account managers offer knowledgeable advice that builds long-term customer relationships. Customers can place orders and obtain product information by calling a CDW account manager at 1-800-800-4CDW, or by visiting CDW at its award-winning site on the Internet at www.cdw.com.