Please direct your media and public relations inquiries to: mediarelations@cdw.com 800-800-4CDW CDW's 'Every Day Giveaway' Web site promotion attracts thousands of entries per day VERNON HILLS, IL - Feb. 23, 1998 - CDW Computer Center, Inc.'s (Nasdaq: CDWC) e-commerce promotion, the Every Day Giveaway, is currently attracting around 3,000 entries per day. Through the unprecedented campaign, CDW is giving away a computer product every day of 1998. Contestants need only visit the www.cdw.com site and complete an entry form. There is no obligation to purchase, and while there is a limit of one entry per e-mail address per day, a shopper can enter the CDW Every Day Giveaway every day. The contest ends December 31. All Every Day Giveaway prizes are major brands and popular items. To date, CDW has given away over $10,000 worth of merchandise to winners across the United States, including a Kodak DC50 digital camera, an Iomega Jaz Drive and Microsoft Small Business Office software. "The intention behind the CDW Every Day Giveaway goes beyond creating traffic and generating repeat visits to our Web site," explained Greg Zeman, CDW's president. "We also want to increase our exposure to new shoppers and show them the tremendous value CDW can offer with great prices on the brand names they want, as well as reward our loyal CDW customers with opportunities to win those brand name products they would normally buy." CDW awards a new prize every 24 hours at midnight and notifies the winner via e-mail the next day. One winner is selected daily at random by CDW's Prize Machine software from entries received via cdw.com during the previous 24 hours. The daily prize to be awarded is published at the CDW Web site, and a new group of entrants is gathered each day. A prize is given away every day of the year, including holidays and weekends. Since the promotion began January 1, 1998, it has already logged a rousing response from Web shoppers. "Reaction to the CDW Every Day Giveaway promotion has been phenomenal, and the number of entrants each day continues to increase at an incredible rate," said Zeman. "In the first month we saw the number of daily entries grow exponentially from under 100 to over 2,000 per day. This tells us our promotion is attracting the attention of numerous Web shoppers out there." "I won an APC Battery Backup with my very first entry. It was a pleasant surprise because I needed one for my new office, but I just hadn't gotten around to buying one yet," said Bill Austin, an independent computer consultant and accountant in Las Vegas. "It doesn't surprise me that CDW would run a promotion of this caliber. Doing business with them is always a good experience. I prefer to buy products for my personal use and for my clients through CDW because they treat me better - their prices are lower, and their prompt, friendly service is simply better than I've found anywhere else." For more information, contest rules or to enter the CDW Every Day Giveaway, visit the CDW Web site at http://www.cdw.com. CDW also posts the previous 30 day's winners and the prizes they received at the Web site." About CDW CDW is one of the country's leading direct marketers of brand-name microcomputer products. The company's customers primarily include business, government, educational, institutional and home office users in the United States. CDW sells more than 30,000 microcomputer hardware, software and peripheral products through account managers and the company's e-commerce Web site, http://www.cdw.com. Nearly 26,000 computer products - with detailed specifications for over 7,000 - are available to search and order online. The CDW Web site currently represents about five percent of the company's total sales, and approximately 40,000 unique users visit cdw.com per day. Additional information can be found by visiting CDW.com.