CDW Invites Companies to "Look At Technology Differently"
New Ad Campaign features CDW’s customized IT solutions for the PGA TOUR
VERNON HILLS, Ill. - April 6, 2009 - CDW Corporation, a leading provider of technology products and services to business, government and education, today unveiled its new 2009 advertising campaign, titled "Look At Technology Differently." Developed in affiliation with agency partner JWT CET, the campaign is designed to emphasize CDW’s broader, more complex IT capabilities and services as exemplified through their ongoing partnership with the PGA TOUR.
"Providing customized technology solutions for the PGA TOUR is one of the best examples of how CDW works with businesses to provide advanced technology solutions to maximize value," said Mark Gambill, vice president and chief marketing officer of CDW. "This new campaign showcases the versatility of CDW’s IT capabilities while working with the PGA TOUR and demonstrates how technology has improved the fan and player experience."
The "Look At Technology Differently" campaign will begin airing in equal rotation today on the Golf Channel and during select tournaments on CBS and include broadcast and online components throughout the PGA TOUR season.
The campaign features three 30-second spots that highlight new technology solutions CDW has designed and implemented in its partnership with the PGA TOUR. Co-op versions will highlight relevant vendor partners. The spots, each of which focuses on a specific area of expertise, are named "Data Drivers," "Notebooks," and "Critical Assets."
"Data Drivers" addresses how CDW helped the TOUR with unique solutions to modernize the ShotLink scoring trailers, including network upgrades and special server configurations that allow for an enhanced fan/player experience. "Notebooks" showcases how CDW helped the TOUR configure hundreds of WiFi-enabled notebooks to help keep players, fans and media connected. Lastly, "Critical Assets" addresses how CDW is helping the TOUR digitally preserve and protect over 80,000 hours of unique video footage and files.
The ads invite viewers to find out more about these topics and the PGA TOUR case study by going to CDW.com/PGATOUR where there will be additional content and expanded video interviews with Steve Evans, the PGA TOUR’s chief technology officer, and CDW account managers and technology specialists.
"We used Steve Evans, the chief technology officer of the TOUR, as a spokesperson to bring the partnership between CDW and the PGA TOUR to life," said Roy Trimble, senior vice president and executive creative director at JWT CET. "We put him in interesting visual situations to make the spots more engaging and exemplify how CDW helped the PGA TOUR solve the IT issues they face."
About CDW
CDW is a leading provider of technology solutions for business, government and education. Ranked No. 34 on Forbes' list of America's Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to meet their needs. The company's technology specialists offer expertise in designing customized solutions, while its advanced technology engineers can assist customers with the implementation and long-term management of those solutions. Areas of focus include notebooks, desktops, printers, servers and storage, unified communications, security, wireless, power and cooling, networking, software licensing and mobility solutions.
CDW was founded in 1984 and as of Dec. 31, 2008 employed approximately 6,850 coworkers. In 2008, the company generated sales of $8.1 billion. For more information, visit CDW.com. For more information, visit CDW.com.
About JWT's Communications, Entertainment and Technology Practice
JWT is the world's best-known marketing communications brand. JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT’s Communications, Entertainment and Technology Practice is a specialized unit of JWT providing fully-integrated branding and demand generation capabilities to companies whose products and services are defining the digital era. Based in Atlanta, JWT CET works with a variety of industry leaders including Blue Coat Systems, Brother, CDW, Nokia and Randstad. More information at www.jwt.com and www.jwt.com/cet.JWT's parent company is WPP.
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