
Please direct your media and public relations inquiries to:
mediarelations@cdw.com
800-800-4CDW
CDW Expands Product Line with Direct Mail Sales of Compaq Computers
Agreement Adds Further Depth in Notebook and Desktop Offerings
BUFFALO GROVE, Illinois, November 13, 1995 --- CDW Computer Centers, Inc. ("CDW") today announced that it has reached agreement to sell Compaq notebook and desktop computers through the direct mail channel. Effective immediately, CDW will include Compaq products in its national catalog and trade magazine advertising programs.
"CDW has been successful in selling Compaq products through our two Illinois showrooms for over two years," said Gregory Zeman, president. "The addition of Compaq to our mail order product offerings adds additional depth to our notebook and desktop product lines. We are confident that our knowledge base relating to the Compaq product line will contribute to the successful implementation of the Compaq direct mail program."
Desktop, notebook and laptop computers comprised approximately 34% of the $449 million in sales reported by CDW for the nine months ended September 30, 1995, Zeman noted.
About CDW
CDW Computer Centers, Inc. is a leading direct marketer of brand name microcomputer products. Inbound and outbound telemarketers are dedicated to providing superior customer service at the best price. CDW offers a broad range of over 15,000 MS-DOS/Microsoft Windows and Apple/Macintosh based microcomputer products, including hardware, peripherals, accessories, networking and software. Customers can place orders and obtain product information by calling a CDW account manager at 1-800-884-4CDW, or by visiting CDW on the Internet at http://www.cdw.com. The Company's common stock is traded on the Nasdaq National Market under the symbol CDWC
|
|
|